Illuminate Your Limitless Potential

“You are a being of light. You are a being

of love, with so many gifts individual to you.”

-Madelyn Birchall

CORE PRINCIPLES

Helping you

recognize,

refuse, and

replace your

limiting beliefs.

Impact the

lives of others

who will in turn

 impact more lives

around the world.

Gain a better

understanding of

what fulfills

your purpose and

create a happier life.

Illuminate your

limitless

potential by

helping you

remember who you are.

Meet your biggest hype-man, Mads!

Madelyn "Mads" Birchall is a Transformational Coach, Somatic Practitioner, speaker, medicine woman, and the Chief Wellness Officer of Mindless Labs. Known for her uncanny ability to speak directly to the soul, Mads guides others home to themselves—helping them remember who they are.

With a BA in Kinesiology, Madelyn brings a deep, science-based understanding of the nervous system into her work, bridging clinical knowledge with holistic and somatic healing practices. As a Somatic Practitioner, she integrates breathwork, nervous system education, guides individuals through ceremonial medicine journeys, and offers integrative healing to create body-based pathways for transformation. Her unique background allows her to translate complex emotional experiences into grounded, embodied tools that foster resilience, clarity, and growth.

As a certified Neuro-Linguistic Practitioner, Life Coach, and trauma-informed breathwork facilitator, Mads curates transformative experiences ranging from 1:1 coaching, immersive breathwork & medicine journeys, integrative healing, and large-scale transformational events. Her approach harmonizes the mental, emotional, physical, and spiritual dimensions of well-being—supporting individuals and teams in creating deep shifts in consciousness, behavior, and emotional health.

Clients often describe her as someone who “makes you feel like her best friend,” blending profound depth with grounded presence. Her work is both practical and heart-led, weaving science and spirit to awaken authenticity, self-trust, clarity, and lasting transformation.

“My joy is found in helping others illuminate their limitless potential by guiding them to REMEMBER who they are.”

Featured On:

Tracy Robbins’

“Thy Neighbor” Podcast

Noelle Pikus Pace’s

“Mindset Minute” Program

Testimonials

  • " I met Mads October of 2020. I knew from the second I met her that she’s incredibly amazing inside and out!! The positive and motivating energy this beautiful soul has is indescribable!! Mads is one of the most genuine, loving and caring people I know. She’s so intuitive of the needs of others. I can’t say enough positive and amazing qualities of this amazing and talented human!! I just love and adore Mads on all levels. It just makes sense that she’d go this route with her journey." -Heidi M.

  • "When identifying a single phrase to describe my experience with Mads my mind concludes that she is beacon of light and all that come into contact with her, they feel inspired! The moment you talk with her she instantly makes you feel that you are the most important person in the world. If you aspire for living a better life, look no further than Mads." - Todd Sylvester, Founder of Todd Inspires & Beliefcast

  • " I have had the privilege of knowing Mads for only a short time, but the amount of growth Ive experienced as result from being around and working with her has been incredible. She has shown that she's truly interested in what I've been sharing and works hard to help guide me through the obstacles I face to get there. Mads also preaches and practices kindness and love in a way that helps me look at the world differently than I used to. I always look forward to seeing her because her positive attitude lights up the atmosphere and motivates me to keep going and push harder, and is highly contagious." - Ashley L

  • " I cant say enough about Mads! She is passionate about helping others and it shows through the energy and enthusiasm every time I see her. She makes each workout challenging and fun! She also places a high value on correct form with each exercise. She motivates me to push past my perceived limits to get results. I have incredible energy, my balance and flexibility have improved. If you are serous about changing your life for the better, Mads will lead you every step of the way. She truly cares about her clients!" -Cheryl W.

Remember Who You Are!

Mads has walked through her own trials and transformations to discover her true calling: guiding others back home to themselves. As your coach and somatic practitioner, she helps you embody your wholeness, ignite your limitless potential, and step boldly into the truth of who you are.

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