Testimonials

I cannot thank you enough for the gift of coming to see you and experiencing deeper healing under your care.

I want to express my deepest gratitude for the incredible impact you’ve had on my life.

Your guidance and support have helped me become a person I never knew I was capable of being.

Through your wisdom and encouragement I’ve discovered new perspectives and grown in ways I never thought possible.

You have an extraordinary gift for seeing potential in others that they cannot see in themselves.

Your ability to coach and uplift those who are struggling is remarkable.

Your strength and resilience by overcoming your own obstacles inspire me everyday.

You have taught me to be slow. To listen. To move forward without knowing answers and to be confident in my path.

Youve taught me to allow myself to be upset and how to recover from the depths of depression.

You’ve taught me to let go of emotions that are taking up energy and not serving my highest self.

You’ve taught me to be my most genuine self so that others feel safe to do the same.

You’ve taught me to find the joy. All of the joy.

Your belief in me has empowered me to be better. Strive for more and embrace life with an open heart.

“The only person you are destined to be is the person you decide to be.” -Ralph Waldo Emerson

I love you more than you know.

-Kimberly F

The amount of gratitude I have in my heart and soul for Mads is endless. Working with her, learning from her,

becoming so connected with her, has become one of the greatest joys of my life. Mads has the innate ability to nurture

you and kick your butt in the very same breath. She is the truth teller that we ALL need in our lives, and will show up for

you in the most genuine way. Mads takes the purest form of approach when working with her clients. She is able to zero

in on what you need, what you will respond to, and what she knows you’re capable of, even when you don’t know it for

yourself. Her attention to your individual details is magical. While working with Mads over the last year, I’ve gained so

much confidence and strength. I’ve developed a passion for growth, for “leveling up” as she says and it’s so rewarding to

see progress within myself. I’ve learned to think so much bigger,  and I’m able to process feelings in such a way that

makes me feel calm and at peace. Mads is a vital part of my weekly schedule. She keeps me on my toes, gently points out

slip ups, and never misses an opportunity to tell me that she’s proud and notices my hard work. It’s not lost on me how

lucky I am to be able to work with and learn from this amazing human on a weekly basis. Her passion for healing and

teaching you how to develop to your full potential is so inspiring. If you’re just starting your journey with Mads, prepare

yourself for a whole new mindset, a super special way to approach basic things, and an entire tool belt full of tools to help

navigate any tricky situation. I am SO happy for you…you’re definitely in the right place, and in the very best hands. Xo

-Jilly C.

I consider myself truly lucky to have Coach Mads in my life. As

someone who is perceived to have it all together, I experienced more

challenges and heartache last year than I have in the last decade

combined. After the last domino fell over, I knew it was time to work on

myself and start to heal. A spontaneous decision to schedule time with Mads was

absolutely the answer. I immediately felt safe. I felt comfortably to truly open up

and lay out everything that had bottled up. I was constantly encouraged to find my

authentic self and show up as that. Mads is extremely present, kind,

understanding with the perfect amount of levity and laughs. There were times

that I felt challenged by the work and would feel discouraged, but Mads always

motivates me to keep going. She celebrates the wins and is there to lend a hand

when I feel like I’m falling short. The added bonus was getting to learn more

about her in the process. She is doing exactly what she was meant to do! Everyone

that knows her gets to bottle up some of her love and is honestly better for the

time spent with her. She helped me create new habits and routines that have

transformed my mindset. Everyone needs someone like Mads in their corner. I

would recommend her sessions to anyone. She is a bright, shiny light!

-Jill C.

I met Mads in December 2021. It was the week before Christmas. I had heard many wonderful things about her, but

I had no idea just how really wonderful she was until I met her. At the end of our group session she was checking in

with everyone and making sure we all had loving support to spend the holidays with. She mentioned calling her

“anytime” if we wanted or needed anything. I was in awe! Some of us she had only known for a short period of time,

however I could tell it was genuine and heartfelt. Over the past several months I have been blessed with her

presence. On beautiful days we have laughed together, and on tough days she has seen me cry. One things for sure is

she is always consistent and always available. I have embraced the tools and knowledge she has so freely shared with

me to become THE BEST VERSION OF MYSELF! One of the most powerful tools I have learned is to keep my

“immovable center.” Not to give my power away, nor let others opinions or negativity affect me. I can reply instead

of react. I have a powerful declaration statement that Mads gave me the groundwork to design that I begin each day

with. I have added on to it periodically as I am finding more and more to be grateful for and strive for. It is ever

changing, just like my growth game. It reminds me of who I am and where I want to be. My self confidence was in

the negative, but now I have the willingness, openness, motivation and self love that is blossoming every day! I have

taken back my power and I am in a fabulous chapter of my life. I change the narrative in my thinking and keep the

“bully” out when thoughts creep in. Mads, I thank you from the bottom of my heart for the light and love you have

shown me. My gratitude is so deep and divine. You’re an amazing example to myself and so many! You meet people

where they are, but push them to strive for every bit of joy they deserve and so much more. I can’t thank you

enough for the kindness and loving gestures you have shown me over and over again. You have picked up the phone

every time I have needed you. That’s pretty darn special. You won’t meet another Mads, she is one in a zillion!

Thank you and God bless. I love you Mads, I truly do! (And I love myself again!)

-Kelli B.

To say that Mads is exceptional at what she does, would simply be an understatement. Mads is always the brightest light in any room.

Her love for others, her passion for what she shares and the way she lives it out, will touch your deepest emotions and inspire you to

be as genuine as a person can be. I shared with her things that I’ve never shared with anyone, and I felt safe in doing so with her. She

is non judgmental, and teaches you how to look at yourself from the inside, and be true to who you are. She’s taught me so many

things that I will take with me into my future, and I’m so very grateful to her! She is truly an inspiration to me!  

-Donna B.

I have been blessed in my life to cross paths with some incredible people, and Mads makes the top of that list. Her

own passion for life, joy, self love, encouragement, growth, energy, motivation, living in highest potential, and for

all people is simply contagious. She came into my life at a time when I was searching for purpose, meaning,

connection and really who I am, and she has cared and continued this journey by my side every step. She continues

to teach me what it truly means to love myself through her example, her experiences and her vast knowledge. She

has and continues to practice for herself the things she shares and teaches her clients, which I believe is one of

many attributes that makes her such an inspiring coach. She will walk through the hardest situations with people to

assist anyone in becoming their best self. My life has been greatly impacted just for knowing Mads, and having the

opportunity to call her my coach and friend.

-Trisha K.

I can honestly say my life has changed since meeting Mads. I met her at Orangetheory and I never wanted to miss her class! She

brings the most amazing energy everywhere she goes and knew I wanted to keep this special human being in my life. When I booked

my first mindset with mads session I didn’t really know what to expect because I’ve never done life coaching before, but I’m so

thankful I did. Mads has completely changed my mindset and the way I look at life. She’s helped me so much on my healing journey –

I’ve learned how to love myself more and let my light shine. Working with Mads has been so special and I’m truly grateful for her

every day.🤍

-Regina M.

I have only known Mads for a short period of time. In that time, I have learned so much from her. She has shown me that it’s ok to be

yourself, to live your truth, and she has helped me strive for more. Her outgoing personality is contagious – Mads will push you to

be better, and help you understand that you have more within yourself than you ever thought possible. She will challenge you to

push yourself, and help you know your value. I have been very grateful to have her in my life. A lot of people will tell you that they

will be there for you, but Mads has always been there when I have needed her and that’s much appreciated. She is an amazing

woman, and her power radiates.

-Corbin T.

Rarely in this journey through life do you have the opportunity to interact with a person who so effortlessly injects positivity, hope,

love and light into everyone she meets. I have interacted with thousands of people in my life and career and can count on one hand,

the number of people with the VERY RARE gift that She so selflessly shares with the world. I wish I could carry her around with me

everywhere I go, she’s that special. 

-Loren J.

Mads is instant sunshine in human form. The brightest light that radiates to all around her. She is your best friend,

therapist, life coach, cheerleader, sister, spiritual adviser, and teacher all in one. She believed in me when I didn’t believe in

myself! When all hope is lost, Mads instills endless hope. Her impact on my life will last forever in habits, positivity,

lessons, inspiration, beliefs, and principles that she’s taught and exemplified in our time together and I now live every day.

Mads helped me let go of regrets about the past & fears about the future, so I can live to the fullest right now in the present,

as my best self. All my love and gratitude for this woman.

-Charley C.

I am now able to understand what it means when people say that words are “concepts”, and they can at best only point to the truth

that we are experiencing within ourselves. I am really struggling to express my gratitude and to find the right words explaining how I

feel about the profound impact that Mads has on my path to spiritual awakening. However, I will give it my best shot anyway. Her

light, guidance, and love, helped so much in refueling my motivation for life and allowing me to help others in a similar way. After

every session with Mads, I walk away feeling motivated, creative, curious, excited, with more love and a deeper insight at life. I have

read many books on this topic; however, there is a significant difference when you are sharing the same room with Mads, so willing

and capable of sharing deep insights. Her love and compassion are on a level that many of us can’t grasp. We all have different goals

in life however, I feel that everyone needs support and guidance through life especially in the current world we live in. I would

recommend Mads to everyone I truly care and love. Mads, thank you, thank you!

-Sanja P.

I met Mads at Orange Theory where she was my coach off and on for a few years. When I turned 30 this past July (2021) my mom

bought me some Mindset with Mads sessions as a birthday present. I was going through a time in my life where I just felt stuck in my

career and overall happiness. I was putting myself last and never living up to my full potential. Mads helped me turn all of that

around. She taught me the power of positive thinking, holding onto your light, and believing in yourself more than anything. Words

cannot express how grateful I am for her support and ability to see the potential in me that I couldn’t see. I’m literally tearing up

writing this because of how much she has impacted how I think and feel about myself. I have completely turned my career around

and more importantly, the love I have for myself. She has the most amazing insight and supports you to your core. If you are in a rut,

feeling down about yourself or where you are in life, you need to give this angel a call because she will help you unlock the potential

that was always there. She has changed my life more than I could ever begin to describe, and I know I have a true friend and support

system for life.

-Paige S.

I met Mads at Orangetheory a couple of years ago. I loved the energy, positivity, and balance that she

brought to coaching and wanted something like that for the rest of my life. I was looking for something

between church and therapy and I have found it with Mads. She focuses on what I I am looking to build

upon in a way that’s constructive and forward moving. I leave reenergized with specific focuses and

goals. If you are looking to continue to build yourself, Mads is the coach for you.

-Charity L.

Whether you’ve known Mads for 10 minutes or 10 years, she makes you feel like her very best friend. When I first met her, she

instantly took me under her wing and made me feel so special and loved. She has a gift for doing that with everyone she meets. There

are few people I look up to as much as her and most people in my life know that because I speak so highly about her! She has been

hands down one of the most influential people in my life and helped me grasp more of who I am and who I want to become. She is

the epitome of a leader. Mads goes above and beyond for those whom she loves, will always have your back, and always knows the

right thing to say. I know I can always depend on Mads and go to her for just about everything. She always makes me feel like a

million bucks! She has hyped me up on my best days and practically coddled me on my worst. I’m so grateful to have had her as not

only my manager at work but as one of my best friends. Thanks for everything!!!

-Carly R.

Madelyn Birchall (AKA coach Mads)

It has been almost two years since our paths crossed, and I had my first opportunity to train with coach Mads. This was a game

changer for me. I have had the opportunity to train and play sports at high levels, but I have never come across a coach like Mads.

She always brings the best out in you as she motivates you to give a little more in the gym and life.

There are four words I would use to describe her.

Integrity- Integrity is deep honesty and truthfulness (Madelyn)

Intent-Is your fundamental motive or agenda and the behavior that follows (Madelyn)

Capabilities-Capable people and organization inspire confidence (Madelyn)

Results-Take Responsibility of Results, Expect to Win, and Finish Strong (Madelyn)

Coach Mads has allowed me to look at myself in a new way and look for the good in others.

-So’Jay (Jay L.)

In life there are many things that happen for good or bad. There are people that you meet that stay for a short time or become

lifelong friends that turn into amazing friendships. When I think of inspiration, coach, friend and mentor there is one name that

comes to mind: Madelyn “mads” Birchall. It isn’t a coincidence that her name is “Inspirational coach mads” in my contact list. What

I love about mads is she has a way to push you in ways you have never thought mentally and physically. The best thing about that is

how she can train you mentally to deal with pain and push through it which improves you physically. It is no accident that she fell

into my life as I started this journey a little over a year ago to better myself physically and mentally. As I have struggled with weight

and got to an outstanding 265lbs, mads has pushed me in more ways than one could know to overcome that mental demon that says I

can’t do this to having thoughts that I can do anything I want. I am currently sitting at 179lbs and at my lowest, I was 161lbs and

8.2% body fat. Just knowing I am going to be exercising and mads will be coaching gives me an adrenaline rush that I know she will

push me so bad that it hurts and will not give up because I don’t want to let her down. She is an amazing person in every thing she

does and positively impacts people and doesn’t even realize she is. Thank you for being you and making me an outstanding

individual like you.

-Kevin L.


Mads was my manager and friend and she is just an all-around amazing human! She is the easiest person to talk to and is able to

make every single person she meets feel so special. She is able to connect with so many people with her empathy, kindness,

understanding, and genuine love for everyone she meets. Mads is one of the most fun, positive, energetic, and caring people I know,

she is constantly looking for ways to help people become their best self and is such a great example for me. I am so blessed to have

met her!

-Shaelyn S.

I had the privilege to work with Mads for several months. One thing I noticed right off the bat is how personable she is. Not

only was she an awesome boss, but a person I consider a great friend. She is an amazing mentor, and makes you feel like you

are the only person that matters. Mads taught me a lot about perseverance and working hard for what you want. She gives

the best life advice and is an amazing listener. I could confide in her with anything I was going through and will forever be

grateful for those conversations with her as I always left feeling uplifted and optimistic.

-Nicole H.

I met Madleyn a few years ago when I joined a fitness gym. My mental health wasn’t where I needed it to be; I had experienced

physical side effects from it. So in an effort to get healthy I decided I needed to make some changes. She was the coach of one of my

first classes. She went out of her way to get to know me even though her class was full of many other members. She was uplifting,

positive, and outgoing and made something I wasn’t so excited about doing FUN. Being physically active truly changed my life and

helped dramatically with my mental health. Madelyn is a very intuitive person and always has been. I have watched her go through

many hard things to always rise above. She has taken her trials in life and used them to bless others. I am excited that more and more

people will be blessed by her gifts. She has coached me through some difficult things in my life and always encouraged me to do

things she knows I need to do when I didn’t know myself. You won’t regret time spent with coach Mads! She truly is a blessing to

those around her.

-Heather F.

Mads is one of the most special people I’ve ever met. She has the coolest way of making you feel like the

most important person on the planet all while being completely confident in her own skin. She’s been

through a lot herself, which makes it so easy to relate and talk to her about difficult times all while fully

enjoying and amplifying the good times and celebrating those. She’s the person everyone wants to be, she

gives the best advice, she’s full of contagious energy, and gives 110% in everything she does. Mads will

change and impact your life if you come across her and that’s just the truth.

-Amber K.

One of life’s many adventures includes the people you meet along the way. Each one teaches you a lesson,

whether they stay with you long term or not. But it is not often you meet someone who can understand

who you truly are and love you regardless. That’s Mads. She started as “coach mads” and now she is a

forever friend. There are so many things I appreciate about her but what I appreciate most is how she

pushes me outside my comfort zone…at just the right time. She respects me when I say I’m not ready to

try new crazy fun adventures but then also knows when I am ready and encourages me through the

process. My life is forever better because of her love and friendship!

-Jamie U.

I’m a member of Orangetheory Fitness where I met Coach Mads and right from the start, she filled the room with

energy. I love going to her classes because she creates a positive and supportive atmosphere, which makes a

difference when you are struggling to make it through a workout. She has also challenged me to do things I didn’t

think I could do and, in the end, I was able to raise the bar and reach the goals she set for me. I truly appreciate

how much she cares about all those she instructs at OTF. She wants the best out of you as well as for you. I would

encourage anyone to be coached by Mads, you will be glad you did!

-Carie D.

I met Mads October of 2020. I knew from the second I met her that she’s incredibly amazing inside and out!! The positive and

motivating energy this beautiful soul has is indescribable!! Mads is one of the most genuine, loving and caring people I know. She’s

so intuitive of the needs of others. I can’t say enough positive and amazing qualities of this amazing and talented human!! I just love

and adore Mads on all levels. It just makes sense that she’d go this route with her journey.

-Heidi M.

I can’t say enough about Mads! She is passionate about helping others and it shows through the energy and enthusiasm

every time I see her. She makes each workout challenging and fun! She also places a high value on correct form with each

exercise. She motivates me to push past my perceived limits to get results. I have incredible energy, my balance and

flexibility have improved. If you are serious about changing your life for the better, Mads will lead you every step of the

way. She truly cares about her clients!

-Cheryl W.

Mads kept me at the gym 5 days a week at 6 am. Her biggest strengths include motivation, behavior change and oh course keeping it fun!❤️

⁃ Her positive energy ignites a room.

⁃ She cares personally, celebrate wins, pushes when needed and is very in tune with her surroundings.

⁃ She constantly walk around the room helping make adjustments and corrections to prevent injury.

⁃ She respectful to boundaries.

⁃ Gets to know you outside of the gym. Whether you’re trying to trim up the mom bod or enter a competition she is supportive of

the goal.

-Brenda T.

Coach Mads’ energy, motivation and goodness fills the room. As I began getting to know her as my Coach at Orangetheory Fitness, I

felt an immediate connection to her. My journey to find myself again after the traumatic loss of my dad began here 2 ½ years ago. In

the most unexpected place and through the most unexpected coach, I learned that my abilities and strength to push myself were far

greater than the limits I had placed upon myself. Mads has a gift for seeing the potential in others that they cannot see for

themselves. She has helped me unblock that negative place in my mind time and time again as I have watched myself achieve things

that I would have never thought possible, both in and outside of the gym. She likely does not know, but her helping me to recognize

my potential has brought me to a place of greater mental effort, trust in myself and inner peace. Mads’ positivity, spirit of gratitude,

integrity and joy for life has taught me hope, faith and belief in myself, at a time when I couldn’t see the way forward on my own.

-Melissa H.

Coach Mads, absolutely Amazing! Mads is not only a great fitness coach, she is an incredible loving, caring individual. I am

extremely grateful to Mads for her dedication, knowledge, inspiration and Kick Butt attitude. Each time I enter the gym with the

“I’m going to take it easy today” approach. Mads has a unique ability in motivating me into working out even harder and beyond

what I imagined I was capable of achieving. I appreciate coach Mads for providing me with her guidance, encouragement, wisdom

and friendship towards me becoming a stronger, healthier woman during my fitness journey.

-Missie S

I met coach Mads 4 years ago at Orange Theory and was immediately drawn to her energetic personality. She quickly became my

favorite coach and soon after one of my dearest friends. Since then I’ve trained with Mads 2-3x a week. Mads is the kind of person

that makes everyone feel like they are her best friend. She cares deeply for her clients and friends and will be your biggest

cheerleader. She will push you to do more than you think you can, both physically and mentally. Working out has always been my

favorite kind of therapy and I’m so grateful to have someone in my life that understands and loves taking care of the mental side

along with the physical. 

-Aubree R.

Mads has been not only my orange theory coach but my friend. When I first met Mads her energy filled the room! As I took my first

class with her as the coach it was completely different then the other classes. I’ve been at orange theory for almost 4 years, and Mads

is truly the coach that pushes me and makes me have the mindset that I can do better, I can go faster, I can lift heavier, and I can go

longer. Mads as a friend is the kind of friend that you want around. She is genuine, positive, compassionate, kind, loving, and would

stop anything to help you. I consider Mads one of me closest and dear friends! I’m so blessed to have her in my life!! As a life coach I

think she’s going to be amazing and I can’t wait to have her as mine!  Love you Mads! Thanks for always being there for me!!

-Mindee L.

Madelyn is the best of the best. She has taught me to love myself and that I am capable and deserving of more than I ever thought I

was. She has the greatest calming energy and when you’re with her you know that you are important and she is listening. She 100%

invests in helping you reach your full potential and happiness. Truly and forever grateful for Madelyn. 

-Paige C.

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